No longer to content to lay claim to being the world’s largest scientific collaboration, it seems CERN, which operates the Large Hadron Collider, is now flexing its viral marketing muscles. I had a good laugh at this and can barely wait to share it with my son in the morning.  

[Read more →]

Just over a year ago I wrote about how advocacy movements are increasingly harnessing the Web to reduce isolation, build far-flung networks, and co-ordinate collective action. Even iron-fisted government control over telecommunications in Burma could not prevent individuals from posting numerous grainy, and sometimes gory, videos on YouTube that exposed rampant human rights abuses throughout [...]

[Read more →]

Since September 19, thousands of Burmese protesters have poured on to the streets of Rangoon to demand freedom from military rule. On September 26, the Burmese military government responded with violence. Thousands of protestors have since been seized and taken away. Yesterday, campaigners in 30 cities around the world showed solidarity by organizing local demonstrations [...]

[Read more →]

Twentieth-century political communication has been described as a “oneway conversation”. Instead of inclusive deliberation — the substantive element of democracy — professionally produced and polished declarations of policy were released for public consumption via mass media. For most people political debate was perceived as something to watch – or switch off.
YouTube is trying to change [...]

[Read more →]

In a recent post on Lucas Film’s decision to open up the Star Wars archive to creative remixers around the world, my coauthor Don Tapscott says “the fate of content creation and distribution on the web will be bogged down by legal wrangling for years.” It seems, however, that George Lucas isn’t the only one [...]

[Read more →]

YouTube’s recent announcement that the company will now share advertising revenue with premier content providers will represent one of the most important milestones in the emergence of “user-generated media” as a major force in the media and entertainment industry.
According to YouTube’s blog, contribtors, including Lonelygirl15, LisaNova, renetto, HappySlip, smosh, and valsartdiary, “will begin to participate [...]

[Read more →]

YouTube has struck what looks to be a model deal with the BBC to provide short clips on three new YouTube channels – one for news and two for entertainment. In exchange for providing content, the BBC will get a share of the advertising revenue generated by traffic to the new YouTube channels. Unlike some [...]

[Read more →]