In our forthcoming book, Wikinomics (Portfolio 2006) Don Tapscott and I describe how a growing number of forward-thinking companies are blowing open their laboratory doors and inviting partners and competitors alike to share the risks and rewards of developing deep, long-term innovations in their industries. We argued that collaboration makes sense in a world where no company, no matter how large or sophisticated, has the internal resources required to produce all of the innovations they [...]
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